Privacy Policy
The Silkroad’s Privacy & Security Policy outlines the information we collect about you, how we use, disclose and otherwise manage this information and the choices you have to restrict our usage of this information. For the purposes of this Privacy Policy, “we” and “us” means The Slikroad Interiors and Flooring, the trading name for Alan Baker Flooring.
You may interact with us in several different ways including via our website, our shop or our newsletters. This document covers the cateories of personal information we collect through each of the ways you interact with us.
Please click below to learn more:
Why do we collect your personal information?
Information collected via our website
Information collected for our Email Newsletter
Information Collected for Flooring and Interior Design Projects
Who we share your personal Information with
Retention of Personal Information
Security of your Personal Information
How to Contact Us about your personal information
Why do we collect your personal information?
We collect information to help manage your interactions with us and to provide a quality service:
- To deliver products and services you have ordered from us;
- To charge you for the products and services you have ordered from us;
- To be able to answer questions you may have now and in the future about the services we have provided to you;
- To help us run and grow our business.
We also collect information so we can tell you about our products and services.
We are also required to keep some information about you for legal reasons.
We will not collect any personal data from you we do not need.
Information collected via our website
You can visit our site (www.thesilkroaduk.co.uk) without telling us who you are or providing us with any personal information. However, we may collect the I.P. (Internet protocol) addresses of all our website visitors and other related information to be used to improve our website.
Website Purchases
When you make a purchase on our website we will collect and store the information required to process your order including your name, company name, billing and delivery addresses, email address, phone number, VAT number and payment method.
Making Contact via our website
You may choose to raise a query with us via the contact form provided on the website. In this case, we will collect and store your name, email address and phone number. As an alternative method of contact, you may click on one of the email addresses on our website. In this case, the link will open your own email application and you will not need to save your information on our website.
Cookies
The Silkroad uses cookies and similar technologies to collect information about the pages you access or visit. Cookies are bits of information that are automatically stored on your computer so we can recognise you when you return. This enables us to understand your use of our website so that we can continue to improve and refine it for a better customer experience. Cookies can be disabled via your browser, however, this may affect the quality of the features on our site. Cookies must be enabled for you to make a purchase from our website. The information collected through cookies may be combined with other identifiable personal information from our records and other sources. We may use this combined information for future marketing initiatives.
Our lawful basis for collecting this information is that we have a Legitimate Interest to enable us to provide products and services to you.
Information collected for our Email Newsletter
You may choose to subscribe to our email newsletter from our website. If you subscribe to our newsletter we use a “double opt-in” method to verify you are who you say you are. In order to send you the newsletter, we will collect your name and email address and your preferences. Our lawful basis for holding this personal information is that you provide your Consent through opting in. You may withdraw your consent at any time by clicking the “unsubscribe” link contained in each newsletter.
Information Collected for Flooring and Interior Design Projects
When you contact us to provide flooring or interior design services will collect the personal information required to perform the service. This information includes your name, billing and installation addresses, email address, phone number, payment method and other location information required to perform the service.
We may retain this information to assist you in the future.
Our lawful basis for collecting this information is that we have a Legitimate Interest to enable us to provide products and services to you.
Who we share your Personal Information with
We use a number of service providers to assist us to deliver products and services to you and share necessary portions of your personal information with them:
- Our website hosting and data processing. Our website is hosted outside of the EU but with an organisation that complies with the EU’s data privacy regulations;
- Our email newsletter provider holds the personal information you provide that enables us to send you the newsletter. The information is only used for email newsletter subscriptions and no other purpose. The provider hosts your information outside of the EU but is an organisation that complies with the EU’s data privacy regulations;
- Our accounting systems holds your personal information related to invoices and payments. The provider hosts your information outside of the EU but is an organisation that complies with the EU’s data privacy regulations;
- Payment information from our website. We use a payment gateway from Braintree, a service provided by Paypal, to process your payments. We do not hold your personal financial information on our website;
- We use a range of well-recognised couriers to deliver products that you order from us.
- Fitters and contractors. We share your personal information with fitters and contractors we use to provide services to you.
All of our service providers are required to maintain the confidentiality and security of your personal information and to use it only in compliance with applicable privacy laws. These companies are not authorised to use your information in any manner, other than in helping us to provide you with products and services or as otherwise required by applicable law.
At various times we may also ask you whether you would be happy for your personal information to be shared with other companies which are not associated with The Silkroad Interiors and Flooring. If you agree to this, our Privacy & Security Policy will not apply to their use of your personal information and their own policies will apply.
We may also disclose specific personal information about you if required by law, governmental request or court order if, based on our good faith belief, it is necessary to conform or comply with such law, request or court order.
Retention of Personal Information
We only keep your personal information as long as necessary for the purposes we collected it, or as otherwise required by law. We keep the personal information you provide to us as part of a flooring or interior design project for a period of seven years. The information is then destroyed.
Security of your Personal Information
We maintain reasonable administrative, technical and physical safeguards in an effort to protect against the loss, theft, unauthorised access, use, modification and disclosure of personal information in our custody and control. We have implemented measures in an effort to safeguard the personal information in our custody and control, including only providing access to personal information to employees and authorised service providers who require such information for the purposes described in this Privacy & Security Policy.
To provide you with an increased level of security, online access to certain personal information may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.
Sale of our Business
In the event of a merger or transfer of the business to a new owner, we may transfer or share information we have about you to a third party or all or a portion of our business or assets to a third party acquirer.
Policy Changes
We may periodically update this Privacy & Security Policy for new, unanticipated uses not previously disclosed. Any changes made will be posted here. We will treat your personal information in accordance with the Privacy & Security Policy in place at the time your information was collected.
This policy was last updated in February 2018.
How to Contact Us about your personal information
Please do contact us with any questions or concerns about our Privacy & Security Policy.
If you wish to access or update the personal information we have about you or to correct factual errors in our records, please email us or write to us at the addresses below. To protect your privacy, we will take reasonable steps to help verify your identity before granting access or making corrections.
The Silkroad Interiors and Flooring, 66 – 68 Wey Hill, Haslemere, Surrey GU27 1HN
E: accounts@thesilkroad.co.uk / T: 01428 288313 or 01428 645757
The Silkroad Interiors and Flooring is a trading name of: Alan Baker Flooring (company number: 6981497) and Alan Baker & Co Interior Design (Company number: 7223662), whose registered office address is: 66 – 68 Wey Hill, Haslemere, Surrey GU27 1HN
What are your rights
If at any point you believe the information we process on you is incorrect you can request to see this information and have it corrected or deleted. If you wish to raise a complaint on how we have handled your personal data, you can contact us to have the matter investigated at accounts@thesilkroaduk.co.uk
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office at https://ico.org.uk/
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